InTime Media contracts with the format rights owner to embed a Screen2 service in the format.

In each case, the costs to the rights owner or to broadcast customers are minimal – Screen2 is a key revenue generator and we have the confidence to agree to work on a revenue sharing basis – provided that the broadcaster will agree to its effective promotion.

InTime Media provides a custom demo of the Screen2 service and, within that, supporting sales collateral to be included in the sales/production bible for the format.

To launch a series of the format in a new territory will incur localisation and translation costs. We'll keep this to a minimum provided that the broadcaster will contractually agree with the rights owner to promote the Screen2 service on air within each episode of the programme.

The better the promotion, the more revenue Screen2 can generate for the broadcasters. Typically, this revenue is then shared on an agreed basis between the broadcaster and the rights owner. In turn, we negotiate with the rights owner to receive an agreed percentage share of the gross revenues that they themselves get from the broadcaster. These receipts include Screen2 enabled revenues relating to sponsors and advertisers, and the broadcaster’s own merchandise revenues generated through the app, but not classic air-time sales (which remains the preserve of the broadcaster). The revenue-share percentage is negotiated between the rights owner and the broadcaster in each case.

A broadcaster can package Screen2 services with media sales to sponsors and advertisers, negotiating a ‘per-click’ or other download option commission with the brand in advance for viewer engagement with opt-ins, coupon delivery, product placement, product purchases and so on.